STAND OUT from the competition.
With SCIENCE.
Power up your product messaging from “It works” to “Here’s why it works”
Syfound delivers validated research support to inspire more powerful product messaging for companies who are seeking unique ways to differentiate themselves from the competition.
Go Beyond Word of Mouth
The biggest challenge for any company is to stand out from the competition. This is typically approached using testimonials or endorsements, as in “It worked for me”. If such claims come from well-known personalities or athletes, so much the better!
However, while testimonials and endorsements can be effective, they are not the whole answer.
So… ask yourself…
ARE YOU VALIDATED?
Syfound has a simple, no obligation approach to answering this question
- Using a global data base, we conduct an initial scientific audit of your company website and identify validated research support for its products
- We then compile and present a brief review of our findings with recommendations for next step options
Next Step Options
- Compile a database of supporting studies for company products
- Work with PR and Marketing to “storify” these findings by fleshing out testimonials, endorsements or case studies
- Design tailored research studies to validate product claims
- Develop collaborations with university-based research departments where appropriate
- Other options related to scientific inquiry
SCIENCE SUPPORTED SALES!
Marketing and PR departments love scientific evidence, because it gives them a whole new knowledge source that will complement traditional product messaging. Salespeople can also use science as a differential selling point and even provide a summary of relevant research studies to reinforce their pitch.
Having a reputation for relying on scientific support also shows that your company…
- Takes a stand for an ethical approach to business
- Knows its claims and testimonials are true – and why they are true
- Demonstrates a high commitment to, and investment in proven products