Short articles typically 500 to 1500 words, including but not limited to…
Variable length pieces. Build stories around how company helped particular clients.
Longer pieces (~1500-2000 words) that are educational and more information dense. Will mostly address or clarify a particular company issue/problem – and how it could be solved. Uses research findings in a persuasive way to promote the benefits of a product or service. Targets potential customers.
Longer articles (2000 + words) with a more technical and business-oriented approach compared to White Papers. Often written in collaboration with Marketing. Targets investors, researchers and industry trends
Variable length original pieces. Edit and/or Monitor validity of posted information